Getting Backlinks That Count

Everyone is talking about getting backlinks and how important they are when getting your website ranked in the search engines. Rightfully so. Backlinks are one of the most important ranking factors of search engines like Google and Bing. The more, highly-relevant backlinks you have for your website, the more likely you are to show up when someone searches for something near and dear to your business.

It would seem that small businesses are at a disadvantage when it comes to competing with larger companies with deep pockets. While they may not be able to compete against big brands with multi-million-dollar marketing budgets, there are steps you can take to increase your organic rankings through backlinks.

“Good news for small business owners! You don’t need a massive budget to improve your search engine rankings.”

A basic understanding of search engine optimization (SEO), including how to get backlinks, will go a long way toward improving your website’s position on search engine results pages (SERPs). Moreover, you don’t need fancy tricks or even a lot of SEO knowledge to make it work.

What is a backlink?

Like the name says, a backlink is simply a link on another website that links back to yours. A backlink is like an endorsement in the eyes of Google, Bing, and other search engines. Think of it like if you were sharing a link to an article on your Facebook or Twitter. When a website shares a link to another website, they are doing the same.

Like your actually friends and business colleagues, the quality of backlinks you keep and the types of industries and blogs that recommend you to their visitors gives Google and Bing an idea about your validity. The more valid you are, the higher you rank.

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